Privacy Policy

Effective as of 13 February 2026

This Privacy Policy describes how Bynuman Co., Ltd. ("Bynuman", "Numan", "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website https://www.bynuman.com ("Site"), as well as through social media, our marketing activities, our live events, and other activities described in this Privacy Policy (collectively, the "Services").

GLOBAL USERS: Please see the Notice to Global users section below for additional information for individuals located worldwide, including specific provisions for the United States, European Union, United Kingdom, Canada, Australia, Brazil, Singapore, Japan, and other applicable jurisdictions.

Privacy Rights Notice: See the Global Privacy Rights Notice below for important information about your rights under applicable privacy laws including the California Consumer Privacy Act, EU/UK GDPR, and other regional privacy regulations.

Personal information we collect

  • Information you provide to us. Personal information you may provide to us through the Services includes:
    • Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, phone number, and country/region information for global service delivery.
    • Profile data, such as the username and password that you may set to establish an online account on the Site, and any other information that you add to your account profile.
    • Health and wellness-related data, such as health conditions, symptoms, medical history, treatment preferences, dietary restrictions, fitness goals, supplement usage, and other health/medical information you provide when using our health assessment tools, quizzes, and surveys, collected in accordance with applicable health data protection laws in your jurisdiction.
    • Communications data, based on our exchanges with you, including when you contact us through the Site, social media, or otherwise.
    • Transactional data, such as information relating to or needed to complete your orders on or through the Site, including order numbers and transaction history.
    • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
    • Payment data needed to complete transactions, including payment card information or bank account number.
    • Promotion data, including information you share when you enter a competition, promotion, or complete a survey.
  • Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:
    • Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
    • Private sources, such as data providers, social media platforms, and data licensors.
    • Our affiliate partners, such as our affiliate network provider and publishers, influencers, and promoters who participate in our paid affiliate programs.
    • Marketing partners, such as joint marketing partners and event co-sponsors.
    • Third-party services (such as Apple or Google) that you use to log into, or otherwise link to, your account. This data may include your username, profile picture, and other information associated with your account on that third-party service that is made available to us based on your account settings on that service.
  • Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Site, our communications, and other online services, such as:
    • Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G, 4G, 5G), time zone, and general location information such as city, state, province, or geographic region.
    • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Site, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
  • Cookies and similar technologies. Some of our automatic data collection is facilitated by the following technologies.
    • Cookies, which are small text files that websites store on user devices and that allow web servers to record users' web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both "session cookies" that are deleted when a session ends, "persistent cookies" that remain longer, "first party" cookies that we place (used to recognize your computer or mobile device when it revisits our Sites and to store certain information from your current session to deliver a more personalized shopping experience) and "third party" cookies that our third-party business partners and service providers place.
    • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
    • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
    • Chat technologies, that employ cookies and software code to operate the chat features that you can use to communicate with us through the Service. We and such third-party providers may access and use information about webpages visited on our website, your IP address, your general geographic information (e.g., city, state), and other personal information you share through online chats for the purposes described in this Privacy Policy.
    • For more information, see our Cookie Notice. We will store a record of your preferences with respect to the use of those technologies in connection with the Site.
  • Data about others. We may offer features that help users invite their friends or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.

How we use your personal information

We may use your personal information for the following purposes:

  • Service delivery, which may include using your personal information to: provide and operate the Service; establish and maintain your user profile; remember devices from which you have previously logged in; discern whether you are logged in when you visit password-protected areas of the Site; provide support for the Service, and respond to your requests, questions, and feedback; communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages.
    • Categories of personal information involved: Contact data, Profile data, Communications data, Transactional data, Payment data
  • Security, which may include using your personal information to: enable security features of the Service, such as by sending you security codes via email or SMS; remember devices from which you have previously logged in; communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages.
    • Categories of personal information involved: Contact data, Device data, Online activity data
  • Service personalization, which may include using your personal information to: understand your needs and interests; personalize your experience with the Service and our Service-related communications; remember your selections and preferences as you navigate the Site.
    • Categories of personal information involved: Contact data, Profile data, Health and wellness-related data, Device data, Online activity data
  • Direct marketing, which may include using your personal information to: send you direct marketing communications (you may opt-out of our marketing communications as described in the Opt-out of marketing section below); personalize our marketing communications according to your needs and interests; monitor your interaction with our communications (such as whether you opened them); facilitate your invitations to friends who you want to invite to join the Service.
    • Categories of personal information involved: Contact data, Profile data, Communications data, Transactional data, Marketing data
  • Interest-based advertising, which may include using your personal information to: share aggregated, de-identified, or otherwise anonymized data with third parties, including to promote our business through interest-based advertising on third party channels; share information about our users with our third-party advertising partners to facilitate interest-based advertising to those or similar users on other online platforms; allow our third-party advertising partners to collect information about your interaction with the Site, our communications, and other online services over time and use that information to serve online ads that they think will interest you.
    • Categories of personal information involved: Contact data, Device data, Online activity data
  • SMS Marketing and Support, which may include using your personal information to: send you text notifications for your order (including abandoned checkout reminders), text marketing offers, transactional texts, and requests for reviews. We use information stored in a cookie to save information about your cart for future use and determine whether it has been abandoned; share opt-in data with our messaging partners and service providers, for the sole purpose of enabling and operating our text messaging program.
    • Categories of personal information involved: Contact data, Transactional data, Marketing data
  • Promotions and contests, which may include using your personal information to: administer promotions and contests; communicate with you about promotions or contests in which you participate.
    • Categories of personal information involved: Contact data, Profile Data, Communications data
  • Service analytics, which may include using your personal information to: analyze your usage of the Service in an aggregated, de-identified, and/or anonymized form; improve the Service; improve the rest of our business; help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails. For more information, see our Cookie Notice.
    • Categories of personal information involved: Device data, Online activity data
  • Compliance with law and co-operation with authorities, which may include using your personal information to: comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; audit our internal processes for compliance with legal and contractual requirements or our internal policies; prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft; cooperate with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behavior that is illegal or harmful to other users, including suspected fraud, or situations involving potential threats to the physical safety of any person.
    • Categories of personal information involved: Any and all data types relevant in the circumstances
  • Protection and enforcement of rights, which may include using your personal information to: protect our, your, or others' rights, privacy, safety or property (including by making and defending legal claims); enforce the terms and conditions that govern the Service and/or Site; prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
    • Categories of personal information involved: Any and all data types relevant in the circumstances
  • Data sharing in the context of corporate events, we may share certain personal information in the context of actual or prospective corporate events – for more information, see How we share your personal information below.
    • Categories of personal information involved: Any and all data types relevant in the circumstances
  • To create aggregated, de-identified and/or anonymized data from your personal information by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
    • Categories of personal information involved: Any and all data types relevant in the circumstances
  • Further uses, in some cases, we may use your personal information for further uses, in which case we will ask for your consent.
    • Categories of personal information involved: Any and all data types relevant in the circumstances

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

  • Affiliates. Our corporate parent, subsidiaries, and affiliates, for their use consistent with this Privacy Policy.
  • Service providers. Third parties that provide services on our behalf or help us operate the Service or our business globally (such as hosting, information technology, customer support, email delivery, marketing, consumer research, website analytics, payment processing, logistics and shipping, regulatory compliance, and localization services). These service providers may be located in various countries and are contractually required to protect your personal information in accordance with applicable privacy laws.
  • Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.
  • Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.
  • Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
  • Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
  • Linked third-party services. If you log into the Service with, or otherwise link your Service account to, a social media or other third-party service, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with that third-party service.
  • Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
  • Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
  • Parties to corporate events. We may disclose personal information in the context of actual or prospective corporate events (e.g., investments in Numan, financing of Numan, or the sale, transfer or merger of all or part of our business, assets or shares), for example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Numan as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

Your choices

We describe the rights and choices available to all users globally.

  • Access or update your information. If you have registered for an account with us through the Site, you may review and update certain account information by logging into the account.
  • Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
  • Cookies. For information about cookies employed by the Service and how to control them, see our Cookie Notice.
  • Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
  • Linked third-party platforms. If you choose to connect to the Service through your social media account or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
  • Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please reach out through our Contact Us page.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications, or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.

Security

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in Japan and operate globally with service providers in multiple countries. Your personal information may be transferred to and processed in Japan, United States, European Union, United Kingdom, Canada, Australia, Singapore, and other locations where we or our service providers have facilities. For transfers from jurisdictions with data protection laws (including EU/UK GDPR, Canada PIPEDA, Australia Privacy Act, Japan APPI), we implement appropriate safeguards such as Standard Contractual Clauses, adequacy decisions, or other legally recognized transfer mechanisms. Users worldwide should read the important information provided below about international transfer of personal information.

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please reach out through our Contact Us page. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Site or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business.

How to contact us

For all inquiries, please reach out through our Contact Us page.

Headquarters: Bynuman Co., Ltd., Japan Global Operations: Available in multiple languages including Japanese and English

Global Privacy Rights Notice

This section applies to residents worldwide under applicable privacy laws, including but not limited to: United States (California Consumer Privacy Act "CCPA", Virginia Consumer Data Protection Act "VCDPA", Colorado Privacy Act "CPA"), European Union and United Kingdom (General Data Protection Regulation "GDPR"), South Korea (Personal Information Protection Act "PIPA"), Japan (Act on Protection of Personal Information "APPI"), Canada (Personal Information Protection and Electronic Documents Act "PIPEDA"), Australia (Privacy Act), Brazil (Lei Geral de Proteção de Dados "LGPD"), Singapore (Personal Data Protection Act "PDPA"), and other applicable jurisdictional privacy laws (collectively the "Global Privacy Laws").

  • Exercising your rights globally. You may submit requests to exercise your privacy rights through our Contact Us page.

To submit your request, please reach out through our Contact Us page.

Notice to Global users

The information provided in this Notice to Global users applies to individuals worldwide under their respective privacy laws.

Controller.

Bynuman Co., Ltd. (d/b/a Numan) is the controller/data controller for the processing of your personal information covered by this Privacy Policy under applicable privacy laws including Japan APPI, EU/UK GDPR, and other relevant jurisdictional data protection laws.

Our Global Representatives

We handle all global consumer privacy-related requests directly from our headquarters in Japan. To reach our global representatives, please use our Contact Us page.

International Data Transfers

We are a Japan-based company and operate globally. This means your personal data may be transferred to, accessed from, or processed in locations outside your country of residence.

Last Updated: 13 February 2026

Cookies & Analytics (Updated)

This Cookie Notice explains how Bynuman Co., Ltd., the brand owner of Numan ("Numan", "we", "us" or "our") uses cookies and similar technologies in connection with the Site and any other website that we own or control and that posts or links to this Cookie Notice (collectively, the "Sites").

If you want to manage these cookies, you can do so by visiting the "Do Not Sell My Personal Information" link at the bottom of this webpage. Cookie Preferences allows you to manage and control your preferences in relation to the deployment and use of cookies and similar technologies when you use the Sites.

Questions If you have any questions about this Cookie Notice, please reach out through our Contact Us page.

Last updated: 13 February 2026